The services provided by banks and the way in which banks communicate with their customers are increasingly shifting to digital. This is also the case at ABN-AMRO. Nevertheless, for a large group of clients the retail branches of ABN-AMRO are also important, providing face two face personal contact and advice.
Good customer experience starts with a personalised welcome and ends with appropriate advice that helps the customer. Within this context, communication between the employees of these retail offices is important for the proper coordination, division of tasks and requests for help.
In order to professionalize and optimise the communication Navara has developed the Warm Welcome app for ABN-AMRO's own employees. This app is used by the floor managers of the various branches.